Posts Tagged ‘online marketing’

The Foundations Of E-Commerce

February 20th, 2010

E-commerce is defined as the online transaction of business, connecting a vendor or seller and a buyer. Various products and services are being offered, but it’s foundations is that the interactions, deal sign-ups and the payment processes happen online. According to www.searchcio.techtarget.com, e-commerce can be split into the following:

E-tailing or “virtual storefronts” on Web sites with online catalogs

Use of demographic data through Web links

Electronic Data Interchange (EDI)

Business-to-business buying and trading (B2B)

An important facet of e-commerce is online shopping. Online shopping was actually developed by Michael Aldrich in 1979. E-commerce has earned a foothold in the today’s world. Almost in each corner of the globe, people have accepted the advancing importance of e-commerce. It led to the development of electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

1. Electronic funds transfer – is the computer-based systems that are used to do electronic financial transactions.

2. Supply chain management – is the management of integrated businesses involved in providing products and services to consumers.

3. Internet marketing – is simply put, the marketing of products through the Internet.

4. Online transaction processing – is employed to facilitate and manage transaction-oriented applications through data entry and processing.

5. Electronic data exchange – this is the transmission of data between companies or organizations through electronic means.

6. Inventory management systems – it is electronically monitoring objects or materials through the use of barcodes, or other automatic identification for the inventory of objects.

Electronic commerce carried on among business is generally named B2B or business-to-business. Meanwhile, electronic commerce conducted between businesses and consumers is called B2C. E-commerce in reality falls under the umbrella of e-business and also embraces data exchange for the facilitation of the financial and payment part of business deals and transactions.

Find out more about E-Commerce principles and how you can boost your Company Sales with different Online Marketing strategies.

Comments Off »

Posted in Computers

Tags:

How Can CMS Systems Benefit Your Business

February 12th, 2010

Content Management Systems (CMS) can be big or small, simple or complex. Defined, it pertains to a system for managing content. The term Content Management System (CMS) refers to a software package that assists automate tasks and data is a certain unit or organization. Regard content as any object that is sent, received,created, stored, or otherwise managed in some way. A working CMS software should render a framework upon which to establish the elements needed to connect humans with such information. According to the website www.cm3cms.com, a good CMS should have following elements:

1. Tools to assist build up any sort of content driven web interface

2. Forms management

3. User management

4. Personalisation services, i.e. the power to target content to individual users and groups

5. Authentication

6. Opening tips for purpose-specific content management applications – e.g. forums, surveys, shops, websites, intranet tools, extranet tools, information input and tracking, etc.

7. Index and search (well, James Robertson outlined this already)

8. Tools to help integration with other data management systems

With CMS, your unit or organization does not have to depend on someone else to run or manage your daily transactions. You can also update, edit and remove your contents whenever and wherever you wish to. There is a standardized content delivery processes to build consistency of quality. When it comes to comfort, CMS lets you to supervise and reply quickly to users queries and demands and permits you worldwide access for content changes. It also provides easy changing of layout, easy delivery of content to various channels and it helps you promptly establish new web interfaces. The profits don’t just finish there. With CMS, you can save on the cost of additional manpower or IT outsourcing as you or someone else in your organization can do the updating of data. It also lowers the requirement for desktop-based content software.

Find out more how CMS Systems together with good Online Marketing Strategies can help boost your business whether new or old!

Comments Off »

Posted in Computers

Tags: