Make no mistake, the web is better than the old-school ads that law firms used to use like yellow books, billboards & even TV in some areas. The web is by far the best place for perceptive Lawyer Marketing experts to get the best cases over other attorneys in their local geography. Good news – if you haven’t started marketing your firm on the web yet, you haven’t lost too much ground, and can still make money. Here are strong suggestions to capitalize on internet search:

1. SEO, SEO, SEO. Start to SEO your website. You are missing out on people looking specifically for you every day. There are literally thousands of searches every month by someone looking for an Employment Lawyer (or your area of law) in Riverside (or your city). Bottom line, you need to be found on the search engines, ideally the first page. That is what SEO does for you. If done well, SEO will get you on the first page for the most-searched keywords potential clients are using to find an attorney.

2. Spend The Money For A Pro In Legal SEO – Yes, there are many things that you can do on your own to help your cause, but there is only so much improving of your meta tags, improving your headings, bolding your text and other simple optimization techniques you can do yourself. Why do people hire you? Because you know what you are doing. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your research. Don’t just hire a local company who says they ‘know’ optimization. Make sure they are good at optimizing legal websites, as lawyer sites are very competitive and difficult to get on page one.

3. Create an Impressive Web Site – Think like a Lawyer Marketing Professional. Don’t get a low-quality website here. You are competing with other lawyers who know the value of the internet. Think of your site as a something to bring you clients. The true purpose of your attorney marketing is to get them to contact you. And don’t just focus on the people who are looking for you on Bing and don’t know who you are yet, but make sure you keep the ones who are handed to you!

Do your own research. Go to Google and type in Lawyer Marketing, or Lawyer SEO. If their own site shows up for those highly-searched attorney marketing terms, then they probably have the ability to get your web site ranked high too. Depending on your geography and practice area, (some like Divorce are more competitive than others) you could expect to pay thousands of dollars a month or more for a good SEO professional. If all those searchers are looking for your specialty, do you think you would get at least one to two cases a month?

Lets say someone gets referred to you, where are they going to go to look YOU up? Absolutely! The web! So when they type your name into Bing, be certain that what they see is top quality. The last thing you want is for someone to be so unimpressed with your site that once they find you, they go back to Google and retain a different lawyer.

Expand your case load thanks to the internet. If you want to excel at attorney marketing, use these tips and start taking advantage of the power of the internet. Good luck, share your ideas with us! I will be happy to help!